JANSPORT – Live Outside


by Media Post

Production Company: TEAK

Production Services: Nation Filmes

Teak for the “Live Outside” campaign that serves as both promotion for the brand and as a travel guide and cultural resource.

The campaign also represents JanSport’s first time developing custom content for Snapchat and YouTube’s VR platform “YouTube 360.”

The concept centers upon Rio de Janeiro and street art with the two companies hosting and filming a celebration that resulted in the creation of a giant mural. The featured artists painting the mural are Mariana Mats from Sao Paulo, and Mateu Velasco and Nina Moraes from Rio; each selected due to their unique and ultimately complementary styles.

Teak documented these artists and wall progression every step of the way, gathering seven days of video footage and tens of thousands of photos, shooting everything from concept, through creation, to celebration.